The Tea Council of the USA, Inc. is pleased to announce the launch of a #DrinkTea Campaign representing a consumer-friendly, business-friendly, social media-friendly approach to promoting the benefits of tea consumption in the USA.
Did you know that tea is the most popular beverage in the world next to water? The USA is the third largest tea importer in the world. #DrinkTea is a campaign to support the growing interest in tea within the USA and beyond. Positive, informative, messages and imagery are intended to entice more people young and old, to become tea loving consumers. The goal of the campaign is to contribute to and support sustainable growth within the tea industry.
Early stages of the #DrinkTea campaign introduces a series of images along with approved short phrases/positive messaging to be used and shared freely by consumers and tea business owners. The campaign images may be placed as-is and without modification in publications, on websites, used in emails, shared via all types of social media including but not limited to Twitter, Facebook, LinkedIn, Instagram, Pinterest, and the like. A variety of phrases include some focused health benefits of tea and other seasonal or unique messaging that may be easily swapped out or shared for special occasions throughout the year. It's a fun way to demonstrate a personal passion for tea or a desire to support tea business growth with connection and support of the Tea Council and its programs that benefit the tea industry overall.
The #DrinkTea campaign is the brainchild and handiwork of Gail Gastelu, publisher of The Tea House Times; recently appointed advisory board member to The Tea Association of the USA's Specialty Tea Institute. Ms. Gastelu said, “This campaign is something that needed to be started to demonstrate camaraderie among tea industry businesses with a common goal to improve and expand tea consumption in the USA. The Tea Association and Tea Council of the USA and its Specialty Tea Institute are the foundation and protectors of tea and it is our duty as an industry to show our support as paid, supporting members and to make a commitment to uphold high standards in not only products but quality information and fun, informative, very sharable messaging to benefit all concerned.”
Future additions to the #DrinkTea campaign will include varied images and messaging to provide further interactions during hot tea drinking months or iced tea drinking months. The initial series of images represent hot tea. Iced tea will be another focus as will an availability of larger ad-like messages to be shared with all types of newspapers, magazines and media sources looking to support the campaign mission.
Peter Goggi, president of the Tea Association of the USA added, “This campaign represents the cornerstone of many Association or Council processes and is advantageous to the betterment of tea industry growth. It contributes building blocks to structure and strengthen consumer interest, tea industry conviviality, and more importantly the support and advocacy of growth for members.”
#DrinkTea campaign images are freely open and available to public and business viewing and sharing.
Tea Association of the U.S.A., Inc. is the recognized independent authority on tea, acting as the official voice for its members on issues related to the tea industry.
The Specialty Tea Institute (STI) is the educational division of the Tea Association of the U.S.A., Inc. and the leader in the education of tea professionals.
The Tea Council of the U.S.A. functions as the public and media relations division of the Tea Association of the U.S.A. and was established to support the promotion of tea in the U.S. Its recent focus has been almost exclusively on raising overall awareness of the science behind tea’s health benefits, buttressed by the great taste, variety and uniqueness of tea.